In partnership with RxS, a global pharmaceutical organization was able to eliminate 97% of mailing costs and 7,000 pounds of paper waste from their direct-to-practitioner sampling program by leveraging RxS’ electronic and self-service DTP sampling…
Saving Green By Going Green Read More »
While experiencing sustained growth in sales, both organically and through acquisition, a pharmaceutical company featuring a portfolio of OTC and prescription products found itself with…
Expanding Sample Accountability Program Keeps Getting Better Read More »
RxS Case Study: Multi-Channel Marketing Solution Has Specialty Pharma Company Covered Summary A specialty pharmaceutical organization, with a salesforce of approximately 150 representatives and territories in 33 states, had traditionally promoted their products through hand carry programs. Though they wanted broader coverage, the organization was apprehensive about implementing a Direct-to-Practitioner (DTP) program due to
Multi-Channel Marketing Solution Has Specialty Pharma Company Covered Read More »
RxS Case Study: “Real World” Implementation Plan Keeps Evolving Direct-to-Practitioner Sample Program Launch Date Within Reach. Summary A global life science company, holding a portfolio of various prescription and over-the-counter (OTC) products and vaccines, needed to replace their current Direct-to-Practitioner (DTP) sample fulfillment vendor. The scope of the desired solution included managing the DTP
“Real World” Implementation Plan Read More »
RxS Case Study: Rapid Deployment of Rep-forward Digital Solution Improves Salesforce Connectivity to their Healthcare Provider (HCP) Customer Base